The first and most important part of this workbook will focus entirely on defining your vision, values, concept, differentiation, promise, motivation and expression. You will also identify your Ideal Client Profile (ICP) and how to avoid getting unwanted clients. Getting crystal clear on the outcome you ultimately want the goal in this first section.
Brand Vocabulary Guide
Finding Design Inspiration
Creating An Ideal Client Profile / Avatar
In this section we dive into your digital assets, graphics, and how to find the right creative talent. You'll also receive a digital branding checklist that also includes digital brand strategies to help you increase your digital footprint. Also outlined in this section are unique brand strategies designed to increase online conversion and brand awareness.
Digital Brand Checklist
Strategies & Hacks
How To Find A Creative Partner
Now that you have identified all the critical groundwork to start creating an emotional connection with your target audience. In this third section you will learn how to apply simple to advanced strategies to impact your target audience and even how to turn them into your number one lead source. We will talk about everything from social media strategies to email automation and what you can do RIGHT NOW to start getting results.
Social Media Daily Post Checklist
Social Media Brand Strategies
Social Media Hacks For Viral Content
Leveraging Social Media To Receive Referrals
Creating Brand Ambassadors
If you’re an online entrepreneur, coach, consultant or content creator this program was designed specifically for you – whether you’ve already had success online and are looking to tap into a new market or if you’re starting off fresh. The strategies you will learn from the ACTIVATOR will position your brand in a place to dominate and, more importantly, create solid foundation for your business to grow for years to come.
“Look for this icon within your work book for a more in-depth audio explanation on each section and category.”
"I started working with Aaron 6 months ago and the experience has been absolutely amazing. I was launching a new business that includes a Digital TV show, Podcast and Product Sales, Aaron created all the branding from my website, podcast graphics, Facebook page, etc… and I could not be happier! More importantly he helped me with my brand strategy and based on his suggestions I have increased my downloads on iTunes, Stitcher and YouTube by 3X... He's awesome at what he does and I highly recommend him to everyone!"
"Calling all Entrepreneurs that want to take their business and/or digital strategy to the next level. Aaron is a true Digital Branding & Marketing Genius! Having worked with Aaron beforehand, I knew he was the perfect guy to help take our business to the next level! Aaron played a vital role in the upcoming re-design of our website & his brand audit helped tremendously in bringing clarity to our brand messaging, which allowed us to craft a more targeted digital marketing strategy & an increase in sales! More than that, Aaron's a cool ass guy with integrity & an intense passion for his craft that shows every time you get to work with him."
"Aaron came highly recommended when I was looking for brand development on a large project I was launching - and it’s easy to see why! He amazed me with his flexibility and the timelines he was able to return concepts and revisions on. Things move fast in my business and Aaron was quick, high quality - and most importantly, easy to work with! If you want someone you can trust with your brand and strategy - you need Aaron on your team."
“Aaron Pierson is a fantastic Creative Consultant who I have turned to several times in my professional career. I like to consider Aaron as somewhat of a branding guru. He naturally thinks “outside the box” and creates innovative designs and branding solutions which has set my business apart from the rest of my competition. What I find most valuable about working with Aaron is that he is not just a creative consultant. He is an entrepreneur, so he is sensitive to and understands the many aspects of running a company; including operating on a tight budget and short time frames. I would highly recommend Aaron to any individual or small business who wants high quality work in a timely manner that won’t break the bank! ”
”Aaron is a great designer to work with: he’s attentive, creative and is always looking for unique ways to present things. We love Aaron’s work, which is why we reach out to him for so many of our design projects! “
"I've worked with countless marketing firms and designers over the years, both in my corporate roles and in my own entrepreneurial adventures. Aaron is by far one of the TOP brand strategists I've ever worked with. He has an uncanny intuitive vision for what matters most visually and emotionally when connecting a company's culture to its audiences. When I personally need branding direction, it's Aaron who I call. He's the guy."